"The goals of Carnival's Digital Signage network is to effectively inform, entertain and enhance our guests' cruise experience," says Tony Manthe, Production & Design Manager for Carnival Cruise Lines. "Ultimately, our goal is to enhance our guests' vacation experience and with the Scala InfoChannel product, we are able to achieve this objective."
"With increased demand for information from our guests and the overall growing need for interactivity, it is important to have a product that delivers. The overlay does just that," says Tony Manthe, Production and Design Manager for Carnival.
"Scala continues to deliver an effective and reliable platform, on which we have built our Digital Signage network - it is this reliability that is imperative in a successful Digital Signage solution," Mr. Manthe adds.
With Actalyst interactive digital signage in place, quick access to easily updatable information is just one touch away. Passengers seeking information about a particular dining area will find interactive maps of deck plans and other basic information about the ship's various restaurants and buffets.
The screen is 22 feet wide and almost 12 feet high, with a viewing area of 258 square feet. The overall assembly weight, including screen, audio arrays and steel, weighs in at 27,500 pounds. (12.5 tonnes)
The 2006 Digital Retailing Expo awards were adjudicated by a team of editors from VM+SD (Visual Merchandising and Store Design) magazine.











